- Sarika Agrawal (The Founder of the company) with a spectacular vision for her business, set up a business in the food industry.
- In 2017, She started off by making high-quality packaged foods and goods.
- During this time, she started her business in cold pressed oils but, since in her early age she saw her parents suffering from chronical diabetes, she identified the need of having an alternative to sugar that is healthy.
- Sarika took to reading on substitutes for sugar and found dates fruit which is the ultimate substitute for sugar.
- It is nutritious and significant, as dietary fiber, that helps your body to absorb carbs at a slower pace, which is important for people with diabetes.
- That is where she wanted to tap into dates product market and hence offering different consumables like: Dates powder, Chopped Dates, Dates Seed Powder, Dates Fiber, etc.
- This discovery led Sarika and her son, Shriyansh Agrawal, to set up Sarika Ventures Pvt. Ltd., which offers products under the brand line Saanjh.