We Were at AAHAR 2025 — And It Was a Milestone for Sarika Ventures
At Sarika Ventures, we’ve always believed that the future of food lies in clean ingredients, rooted in tradition but ready for modern innovation. This March, we took that vision to AAHAR 2025—India’s largest international food and hospitality fair—and what a powerful experience it was!
Held at Pragati Maidan, New Delhi, AAHAR brought together food industry professionals from across the globe. For us, it wasn’t just another event—it was a moment to introduce the world to our date-based innovations and show why natural sweeteners are no longer the future—they’re the now.
What We Showcased
We brought our best to the floor:
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Dates Almond Powder & Functional Blends
Each product represents years of thoughtful sourcing, clean processing, and dedication to health-conscious innovation. Our team spent hours explaining not just how these ingredients taste—but how they perform in real applications.
From clean-label protein bars to refined sugar-free cookies, we demonstrated how our natural sweeteners could elevate everything from bakery items to health drinks, cereals, snacks, and even traditional mithai.
What People Loved
We noticed a clear trend in the conversations we had at our booth:
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Global buyers and institutional food manufacturers are urgently seeking alternatives to refined sugar and corn syrup.
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Startup brands and retail innovators are looking to infuse more functional value into their products without compromising taste.
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And almost everyone we met asked: “Is this really just dates?”
Yes. Our ingredients are single-origin, minimally processed, and made with nothing but nature.
The surprise on their faces when tasting our Dates Syrup or running their fingers through our fine Dates Powder told us one thing: We’re solving real problems.
Why AAHAR 2025 Mattered for Us
Attending AAHAR gave us more than just visibility—it gave us validation.
We’ve always known there’s a strong case for natural sweeteners in the B2B and retail space, but the level of interest we received from:
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Snack bar manufacturers
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Exporters
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Institutional buyers
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Bakery chains
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Plant-based brands
…proved to us that India and the world are ready for what we’re building.
It was also inspiring to hear how many companies are actively looking to reformulate, reduce added sugars, and upgrade their nutritional profiles. Whether it’s for product development or private labeling, we had dozens of meaningful conversations that we’re now continuing post-event.
Key Takeaways & What’s Next
AAHAR helped us reframe our growth strategy. After this event, we’re focusing even more on:
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Customized product formats for different industries (bakery, health foods, beverages)
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Export readiness and global compliance
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Collaborative product development with food innovators
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New launches for retail and wellness sectors
We also previewed our upcoming innovation—a Dates Thandai Premix, rich in plant protein and traditional cooling spices, perfect for conscious consumers. The feedback? Fantastic. And yes, it’s coming soon.
AAHAR 2025 was a defining moment for Sarika Ventures. It gave us the platform to present our work, listen to the market, and solidify our place in the clean-label ingredients ecosystem. Our journey with dates is just getting started, and after this event, we’re even more committed to making natural sweeteners accessible, functional, and delicious—for businesses and homes alike.
If you met us at AAHAR, thank you for your time and interest. If you missed us, don’t worry—we’re just a message away.
